The History of Alfa Romeo Car Paint

Alfa Romeo is more than just a car manufacturer—it's a symbol of Italian automotive excellence and flair. Since its founding in 1910, Alfa Romeo has made a statement on and off the track not only through engineering but also through the bold and beautiful colours that wrap its elegant bodywork.

In the early days, Alfa Romeo race cars were typically red—a tradition stemming from the international racing colour assigned to Italian teams. This "Alfa Red," or Rosso Alfa, became iconic, a hallmark of passion and speed. As the decades passed, Alfa Romeo expanded its colour palette to include deep metallic blues, pearlescent whites, jet blacks, and more, reflecting each era's design ethos while still evoking unmistakable Italian sophistication.

During the 1960s and '70s, Alfa paint finishes embraced bolder metallic tones and luxurious textures, enhancing their vehicles' curvaceous forms. Modern Alfas now use cutting-edge paint technologies to ensure durability, environmental compliance, and an eye-catching finish. From Giulia to Stelvio, every Alfa leaves the factory in a colour that tells a story of craftsmanship and pride.

Preserve That Heritage with Scooby's Paints

At Scooby's Paints, we understand the legacy and style Alfa Romeo represents. That's why we've developed premium touch-up and aerosol paint products that perfectly match Alfa Romeo factory colours. Whether you're restoring a classic GTV6 or maintaining a modern Tonale, our paints are the perfect mix—and the perfect match!